Privacy Policy

Last updated: 31 March 2026

Benchmark Lead Consultants is a trading name of Evans Real Estate Consultants Ltd, a company registered in England and Wales (Company No. 14338067) with its registered office at Penarth, Vale of Glamorgan, Wales.

We are committed to protecting your privacy and handling your personal data transparently, lawfully, and fairly. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, submit an enquiry, or engage with our services.

This policy applies to all visitors to www.benchmarkleadconsultants.co.uk and to anyone who contacts us by email, telephone, or through our website forms.

For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, the data controller is:

Evans Real Estate Consultants Ltd
Trading as Benchmark Lead Consultants
Penarth, Vale of Glamorgan, Wales
Email: enquiries@benchmarklc.co.uk

ICO Registration Number: CSN7959389

What Personal Data Do We Collect?

We collect personal data in the following ways:

Through our website forms

Our contact form and Associate expression of interest form collect:

Through website analytics (Google Analytics 4)

With your consent, we collect anonymised data including:

Through cookies

Through direct communication

We do not collect any special category data (such as health information, religious beliefs, or political opinions) through our website.

How Do We Use Your Personal Data?

To respond to your enquiry: When you submit a contact form or expression of interest, we use your details to respond, discuss your project requirements, and provide a fee proposal or scope of service where appropriate. The legal basis is legitimate interest and, where provided, your consent.

To administer client and associate relationships: If you become a client or Associate Consultant, we use your contact details and project information to manage the engagement, deliver our services, issue invoices, and communicate about project matters. The legal basis is performance of a contract.

To improve our website and services: We use anonymised analytics data from Google Analytics 4 to understand how visitors use our website. The legal basis is legitimate interest.

To comply with legal obligations: We may process your data where required by law, for example to comply with tax, accounting, or regulatory obligations. The legal basis is legal obligation.

To send you relevant information: Where you have given us explicit consent, we may contact you with information about our services, sector updates, or regulatory changes. You can withdraw consent at any time by emailing enquiries@benchmarklc.co.uk.

We will never sell, rent, or trade your personal data to third parties for marketing purposes.

Cookies and Website Analytics

What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help the website function properly, remember your preferences, and provide analytics data about how the site is used.

Strictly Necessary Cookies

These cookies are essential for the website to function. They enable basic features such as page navigation, form submission, and security. These cookies do not collect personal data and cannot be disabled.

Analytics Cookies (Google Analytics 4)

We use Google Analytics 4 (GA4) to collect anonymised data about how visitors use our website. GA4 uses first-party cookies to distinguish between visitors, track page views, and measure engagement.

Google Analytics data is processed by Google LLC. Google's privacy policy is available at policies.google.com/privacy. We have enabled IP anonymisation, meaning your full IP address is never stored by Google.

We do not use Google Analytics data to identify individual visitors. All analytics data is aggregated and used solely to improve our website.

Managing Your Cookie Preferences

When you first visit our website, you will see a cookie consent banner that allows you to accept or decline non-essential cookies. You can change your preferences at any time by clicking the Cookie Settings link or clearing your browser cookies.

If you decline analytics cookies, Google Analytics will not track your visit. The website will continue to function normally using only strictly necessary cookies.

Generative Engine Optimisation (GEO) and Structured Data

Our website content is optimised for both traditional search engines and AI-powered search tools (such as Google AI Overviews, ChatGPT, Perplexity, and Microsoft Copilot). This is known as Generative Engine Optimisation (GEO).

Our website includes JSON-LD structured data — machine-readable markup that helps search engines and AI systems accurately understand our services, qualifications, and business information. This structured data contains only information already publicly displayed on our website and does not collect, store, or transmit any visitor personal data.

We do not use any AI tools to profile, track, or target individual website visitors.

Who Do We Share Your Personal Data With?

We only share your personal data with third parties where necessary or required by law:

We will never sell your personal data. We do not share your data with any third parties for their own marketing purposes.

How Long Do We Keep Your Personal Data?

After the relevant retention period, your data is securely deleted or anonymised.

Your Data Protection Rights

Under the UK GDPR and the Data Protection Act 2018, you have the following rights:

To exercise any of these rights, contact us at enquiries@benchmarklc.co.uk or write to Benchmark Lead Consultants, Penarth, Vale of Glamorgan, Wales. We will respond within one month.

How Do We Protect Your Personal Data?

Links to Third-Party Websites

Our website may contain links to third-party websites, including LinkedIn, WhatsApp, and professional bodies. We are not responsible for the privacy practices of external sites.

Children's Privacy

Our website and services are not directed at children under 16. We do not knowingly collect personal data from anyone under 16.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the “Last updated” date at the top of this page.

Contact Us and How to Complain

If you have any questions about this Privacy Policy or wish to exercise your data protection rights:

Email: enquiries@benchmarklc.co.uk
Post: Benchmark Lead Consultants, Penarth, Vale of Glamorgan, Wales

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

Information Commissioner's Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Website: www.ico.org.uk
Telephone: 0303 123 1113